Major+Chinese+Cities


 * Due for April 12th class**

After reading the "Market Segment" article, each team member should choose a city from any region of China below and do some basic web research on it. (See pg. 59 of article for map and list of cities)

Describe and highlight main characteristics of that city to be taken in consideration for entering that particular area with a new US retail concept.

Compare your list with your teammates. Good choices, though all highly competitive!

Shanghai
 * Most populous city in China (In 2010, 22.21 million residents)
 * Located on the coast and has been called one of the world's leaders in finance, fashion, and commerce
 * Aiming to be global financial hub and international shipping center
 * Has the busiest container port
 * Characterized by sophisticated affluent consumers
 * Has an extensive public transit system including the Shanghai Metro and an extensive bus system with nearly 1000 bus lines
 * Birthplace of everything considered modern in China
 * Fashion is a mix between western and traditional designs
 * Foreign direct investment continues to grow in this area indicating confidence in Shanghai from overseas (Stephanie Creamer)

Beijing
 * 1) The capital of The People's Republic of China
 * 2) Governed as a municipality
 * 3) Serves as a large political and cultural area for all of China
 * 4) Is widely recognized as a major transportation hub--railway, motorways, roads and air travel
 * 5) Is viewed as one of the most developed cities within China
 * 6) The Chinese market is heavily dominated by both Chinese and foreign venture capitalists
 * 7) The development of the city is continuing to expand at exponential rates (Marla Jaffe)

Xianggang AKA Hong Kong Situated on China's south coast. Land mass of 1,104 km 2 (426 sq mi) One of the most densely population cities in the world. 95 percent ethnic Chinese and 5 percent from other groups.
 * Renowned for its expansive skyline and deep natural harbour.
 * Population of seven million people
 * Still under the principal "One Country, Two Systems" (Lee Rubin)