Presentation+Guidelines


 * Due by April 13th at midnight**

__Presentation Assignment:__

You have been hired as a consultant to give a preliminary assessment of taking **//Forever 21// OR any other US brand or concept that would be profitable to take into China.** You are allowed a 15 minute presentation to advise your client on the challenges and opportunities they might face upon entering the Chinese market and what future expansion strategies might be relevant to them. Be sure to mention consumer preferences, shopping habits, and cultural issues that might affect company strategy.

E-mail presentation to me at maryr@ufl.edu or embed it in a new page within this wiki.

__Outline suggestions:__ What is your product/concept? Who are your competitors? Choice of: entry mode, format, timing, location. Are changes necessary to adapt to local market? Will the product attract the Chinese consumer? How will you build brand awareness? Cultural issues to deal with? Thoughts on future expansion.

Presentation Guidelines

** Format ** · 15 minute time limit · Citation of all sources · Power point, or voice thread, Prezi, wiki, etc.

** Content ** · Information should be relevant to the China context · Information should be factual and accurate · Class cases and materials as well as outside resources should be referred to where possible

** Organization **

· Should include clear statement of the main points in the introduction · Ideas organized in a logical way · Easy to understand information and arguments · Focused on topic · Body of the presentation contains supportive details about main points · Presentation has a strong conclusion

** Visual Aids and Technology Use **

· Images improve the presentation or reinforce main points · There is not too much text in slides · Images and their placement are creative · Presentation is appealing and professional looking · Information contains no spelling or grammatical errors