Chinese+Consumer


 * Due for April 7th class**

a. **Search** the web for resources about Chinese consumer characteristics and shopping patterns.

b. **Post** at least one resource you find on this page. The resource can be an article, video clip, blog, report, website, etc.

c. Be sure to look at team member resources and agree on key concepts to include in your final presentation due April 13th. The resources your team shares should supplement consumer behavior patterns you will learn about from the two class cases. Here is one example of a resource: “Chinese Consumer Report 2010” []

"3 Common Pitfalls When Targeting the Chinese Consumer" http://www.cnbc.com/id/41753576/3_Common_Pitfalls_When_Targeting_the_Chinese_Consumer (Stephanie Creamer) "Asia's New Consumer's: Who's Buying Now?" http://knowledge.wharton.upenn.edu/arabic/article.cfm?articleid=2650&language_id=1 (Stephanie Creamer)

"China's Consumers Landscapes" http://www.chinaknowledge.com/marcom/Book-ChinaConsumer.aspx?subchap=1&content=1 (Marla Jaffe)

"Shopping Habits and Consumer Lifestyles" http://www.seabridge-china.com/english/Article/497-1.shtml (Marla Jaffe)

"Chinese Consumer Behavior" http://fransgiele.be/freematerial/2009chineseconsumerbehaviour.pdf

"CONSUMER DECISION-MAKING STYLES IN CHINA: A CROSS-CULTURAL VALIDATION" http://www.acrwebsite.org/volumes/display.asp?id=11358 (Lee Rubin)